One of the things I’ve found myself asking a lot lately is “Why Lingerie?” Why is it worth talking about? Why is it worth spending money on? Why is it worth wearing in the first place? That may seem like a strange set of questions, but I believe they’re relevant to every woman. Just what exactly is the point of lingerie?
Most lingerie advertisements focus on how we look in our underwear, especially on how we look to our significant others. Think of the Victoria’s Secret “What is sexy?” campaign. Or the Agent Provocateur commercial with Kylie Minogue riding a mechanical bull. Or even the recently controversial Lane Bryant ad where the model, Ashley Graham, puts on her fanciest lingerie in preparation for a romantic evening with her paramour. The promise behind each of these campaigns is “You too can look this sexy for your partner if you just buy our lingerie.”
There’s nothing wrong with that approach, of course. After all, who doesn’t want to look good? But to me those commercials miss the big picture. Lingerie isn’t just about how you look. It’s also about how you feel…even if no one ever sees what you’re wearing underneath your clothes.
Lingerie gives every woman a way to express the sensual side of her femininity, no matter what environment she works in or what her public face has to be. It’s a little secret between you and your knickers drawer, a secret that makes you walk a little straighter, smile a little wider, and just feel all around more confident.
Better still, lingerie is an affordable indulgence, even in the midst of a recession. Maybe a La Perla bustier isn’t in your budget, but a pair of black fishnets are. An Agent Provocateur nightgown might break the bank, but a few cheerfully colored thongs wouldn’t. That Aubade bra set would set you back a couple hundred, but a comfy bathrobe doesn’t have to. In an economy where deprivation is the new normal, lingerie can give instant and accessible gratification, in much the same way cosmetics do.
I found a few websites with beautiful lingerie, other than your typical Victoria Secrets, check them out ;)
http://www.bordelle.co.uk/
http://www.dirtyprettythings.uk.com/home
http://www.nicholedecarle.com/
http://madebyniki.co.uk/
http://www.agentprovocateur.com/
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